Tuesday, May 30, 2006

No air in my car.

More reason to watch the evening news

May 30th, 2006
The Independent
By Andrew Buncombe

USA - Federal authorities are actively investigating dozens of American television stations for broadcasting items produced by the Bush administration and major corporations, and passing them off as normal news. Some of the fake news segments talked up success in the war in Iraq, or promoted the companies' products.

Investigators from the Federal Communications Commission (FCC) are seeking information about stations across the country after a report produced by a campaign group detailed the extraordinary extent of the use of such items.

The report, by the non-profit group Centre for Media and Democracy, found that over a 10-month period at least 77 television stations were making use of the faux news broadcasts, known as Video News Releases (VNRs). Not one told viewers who had produced the items.

"We know we only had partial access to these VNRs and yet we found 77 stations using them," said Diana Farsetta, one of the group's researchers. "I would say it's pretty extraordinary. The picture we found was much worse than we expected going into the investigation in terms of just how widely these get played and how frequently these pre-packaged segments are put on the air."

Ms Farsetta said the public relations companies commissioned to produce these segments by corporations had become increasingly sophisticated in their techniques in order to get the VNRs broadcast. "They have got very good at mimicking what a real, independently produced television report would look like," she said.

The FCC has declined to comment on the investigation but investigators from the commission's enforcement unit recently approached Ms Farsetta for a copy of her group's report.

The range of VNR is wide. Among items provided by the Bush administration to news stations was one in which an Iraqi-American in Kansas City was seen saying "Thank you Bush. Thank you USA" in response to the 2003 fall of Baghdad. The footage was actually produced by the State Department, one of 20 federal agencies that have produced and distributed such items.

Many of the corporate reports, produced by drugs manufacturers such as Pfizer, focus on health issues and promote the manufacturer's product. One example cited by the report was a Hallowe'en segment produced by the confectionery giant Mars, which featured Snickers, M&Ms and other company brands. While the original VNR disclosed that it was produced by Mars, such information was removed when it was broadcast by the television channel - in this case a Fox-owned station in St Louis, Missouri.

Bloomberg news service said that other companies that sponsored the promotions included General Motors, the world's largest car maker, and Intel, the biggest maker of semi-conductors. All of the companies said they included full disclosure of their involvement in the VNRs. "We in no way attempt to hide that we are providing the video," said Chuck Mulloy, a spokesman for Intel. "In fact, we bend over backward to make this disclosure."

The FCC was urged to act by a lobbying campaign organised by Free Press, another non-profit group that focuses on media policy. Spokesman Craig Aaron said more than 25,000 people had written to the FCC about the VNRs. "Essentially it's corporate advertising or propaganda masquerading as news," he said. "The public obviously expects their news reports are going to be based on real reporting and real information. If they are watching an advertisement for a company or a government policy, they need to be told."

The controversy over the use of VNRs by television stations first erupted last spring. At the time the FCC issued a public notice warning broadcasters that they were obliged to inform viewers if items were sponsored. The maximum fine for each violation is $32,500 (£17,500).

Sunday, May 28, 2006

Some Updates

Good news, you can now use TREVORMCKEE.COM to get to this page. http://trevormckee.blogspot.com will still take you to the same place. Frankly, I just got so sick of assholes snatching up good domain names so they can post search-engine links that I took the initiative and reserved my own name. Nobody else can have it, it's mine...forever. Also, you'll notice that I've updated to the links on the side with my Business website (Solar Flare Web Design and Tech Support).

I hope you all enjoyed my food review.

Oh yeah, I also had a dream last night that 2 of my ex-girlfriends died in the nerve-gas attack on CTU that happened mid-season this year on 24. I'm not sure if that's funny or scary.

One more thing; Ugly Fruit...

An ugli fruit is a citrus fruit created by hybridizing a grapefruit (or pomelo according to some sources) and a tangerine, and is sometimes called uniq fruit or unique fruit. Its species is Citrus reticulata x Citrus paradisi.

Native to Jamaica, the fruit was first bred in Brown's Town in 1914. It got its name from the unsightly appearance of its rough, wrinkly greenish-yellow skin, wrapped loosely around the orange pulpy citrus inside. An ugli fruit is slightly smaller than a grapefruit and has fewer seeds. It tends towards the sweet side of the tangerine rather than the bitter side of its grapefruit lineage, with a fragrant skin. The fruit is seasonal from December to April. It is distributed in the USA, UK and Europe between November and April, and is on occasion available from July to September.

Americans pronounce the name "ugly," but in Jamaica, where it is grown, its name is pronounced "HOO-glee."

The fruit is also described by the distributor as an exotic tangelo. UGLI® is a registered trademark of Cabel Hall Citrus Ltd., used as the trade name for the exotic tangelo from Jamaica. As such, it might not be considered strictly accurate to refer to the variety itself as "ugli fruit". This variety of tangelo is believed to be a hybrid of tangerine, Seville orange and grapefruit. It was discovered growing wild in Jamaica in 1924 by a family of brothers named Sharp. The founders bred over the original scion material and eliminated nearly all the seeds from the fruit and spines from the branches. Uglis look a lot like oranges.

Friday, May 26, 2006

Steve's Backroom Hoummos

Today, I bring you a video food review of Steve's Backroom Hoummos

Tuesday, May 23, 2006

I wanted to post some video from my vacation, but then I thought; watching other people's vacation videos is pretty boring. So what I have for you is the ultra-artsy pit-of-dispair version of what was actually a nice day. (Press the play button below)

Saturday, May 13, 2006

Someone, anyone give me an invite for a Writely account. My email is trevormckee@yahoo.com